The earliest installments of the newsletter broke away from standard corporate communication, establishing what Settle famously coined . Instead of relying on hyper-segmented funnels or aggressive value-bombing, these 15 issues laid down a specific, contrarian blueprint.
If you want, I can: draft subject lines for these 15 emails, write the full copy for a 15-email launch sequence for a specific product, or turn this blueprint into a one-page checklist you can print and use. Which would you like?
Key themes explored around this phase of the subscription include: 1. The "Infinite Hook" Framework ben settle email players 1 15 new
: Direct access to ask Ben Settle specific questions about your marketing or business. Exclusive Discounts
Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor. The earliest installments of the newsletter broke away
Direct, unpolished, and completely unapologetic. Settle does not hide his intent to sell; he states the benefit, drops the link, and exits. Is the "New" Email Players Approach Still Relevant?
This is a core behavioral dynamic discussed in this issue: Which would you like
Settle touches on the concept that people want what they can't have. If your emails project that you are desperate for money, the prospect feels leverage over you. If your emails project that you have a waiting list or that you are willing to "fire" customers, the prospect feels a fear of missing out (FOMO). This issue teaches how to weave that indifference into your tone without being rude.
Unlike mainstream marketing advice that demands long periods of "value nurturing" before asking for a sale, this system pitches an offer every single day. The content itself provides the entertainment value, making the pitch feel like a natural next step rather than an unwanted disruption. World-Building and Positioning
: Early and specialized issues discuss using podcasts and even "old school" press releases to drive traffic to opt-in pages. What’s Inside the Newsletter? Every issue is a physical, 15+ page training that includes: